What Does Your Website Say About Your Business?     

Have you heard the term; “You only have one chance to make a first impression”? It seems to hold true for your website too. Websites pop up like weeds on the Net, so your first impression has to be a good one. You have exactly 20 seconds to grab your visitor’s attention. If you miss, your competitor is only a click away. What does this say about your business website? Have you looked at your competitors? Are their websites more advanced than yours? What makes a “good website”? Is it easy to navigate? Does it provide helpful information about a product to educate visitors? Does the site have a professional design, or does it look like it was made with a cookie cutter website builder? Is the message clear about the mission of the website? All of these items are key to a good first impression.

How does the site look?

Site design is not something that should be left up to chance. Would you consider hiring a high school student that took a drafting class to redesign your house? Of course you wouldn’t. Cookie cutter website creators serve their purpose, but their purpose is not to design a professional looking website. The Computer Guy & Company is in the business of creating websites that directly describes your business’ mission. Just like a mechanic knows how to fix your car, The Computer Guy & Company knows what features (Web Architecture) need to be incorporated into your site to convert visitors into buyers. Also The Computer Guy & Company knows what design elements need to be used in order to appeal to your target market. Color theory has a strong impact on how your target market will react to your design. Keep in mind that your website has a direct reflection on your businesses branding.  A poorly designed website can actually be worse than no website at all.

Can I find what I am looking for?

Navigation is another area that can make visitors click away from your site. Navigation not only needs to be concise, by allowing your visitors to find all of your content, but it must be done in a way that is easy to understand.  Next to design this is the most important aspect of your business website. If a visitor cannot find your product, they certainly cannot buy it.

Why do people click away from my site after looking at the front page?

Does the front page of your site tell your visitors exactly what you offer?  Your front page is there to grab attention and get people to click deeper into your site. One way to see if your front page is working is to check the stats offered by your hosting company. Most stats will show you a list of entry and exit pages. If you see that your front page gets a lot of hits, but your sub pages do not then it is time for a change.